Overview
Overview
Mucho Burrito is known for big, bold Mexican flavors. We helped the brand stay connected with fans all year through an always-on social media strategy. By keeping content fresh and lively, we made Mucho Burrito part of people’s everyday cravings — not just a once-in-a-while stop.
Challenge
Challenge
Fast casual restaurants compete hard for attention online. The challenge was: how do we keep Mucho Burrito top of mind without blending into the noise?
Strategy
Strategy
We created a steady rhythm of social-first content that tapped into culture, humor, and food moments. Posts highlighted fresh ingredients, fan-favorite menu items, and the fun personality of the brand.
The approach wasn’t about posting endlessly — it was about showing up at the right times with the right energy. Memes, promos, seasonal moments, and playful food shots kept the brand voice consistent and engaging.
Business Outcomes
Measurable Business Impact
Higher engagement: Fans liked, commented, and shared at stronger rates.
Cultural relevance: Mucho Burrito showed up in trending moments and seasonal conversations.
Stronger brand presence: Always-on content made Mucho Burrito more than a place to eat — it became part of the social feed fans look forward to.