A practical, living playbook with KPI templates, SQL queries, experiment guides, and runnable Supabase migrations. Get personalized recommendations through your dashboard and start adapting your store with proven frameworks.
What You Get
Modular chapters covering KPI Framework, Unit Economics, Attribution, Cohorts, Experiments, and Dashboards
Ready-to-run SQL queries and Supabase migrations with Edge Functions
Hands-on exercises with sample datasets for immediate application
Runbooks and checklists for monthly & quarterly operational routines
Downloadable templates and exportable CSVs for all frameworks
Continuous updates as the playbook evolves with new insights
Modules
Each module includes templates, SQL queries, and step-by-step guides
Strategic → Operational → Tactical framework with exportable KPI templates. Build a measurement system that connects high-level goals to daily operations.
Channel unit-econ templates, LTV modeling, and CAC payback analysis. Understand the true economics of each acquisition channel.
UTM standardization, position-based SQL attribution, and GA4 server-side patterns. Get accurate attribution across all touchpoints.
Cohort SQL queries, retention visualizers, and behavioral cohort analysis. Track customer lifetime value and retention patterns.
A/B hypothesis templates, sample-size calculators, and experiment registry. Run statistically sound experiments that drive decisions.
Metabase and Looker Studio configurations, data health checks, and automated monitoring. Keep your data infrastructure healthy.
Join hundreds of teams using the playbook to build data-driven ecommerce operations.
