Project Overview
Neotec needed a visual-first campaign platform that communicated product confidence instantly. We anchored the story with a bold hero frame and clear brand line: it's the water.
Media
Market Challenge
The brand had to stand out in a crowded category where most creative looked interchangeable. The work needed to feel ownable while remaining simple enough for multi-channel rollout.
Experience Strategy
We built the case study around a strong single-image system for fast recognition across paid, social, and web placements. The creative direction prioritized clarity, contrast, and repeatable composition.
Results
Neotec gained a clean, scalable campaign asset that unified brand expression and gave the team a flexible header visual for portfolio and presentation use.